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Want to work with Influencers?

Influencers – the latest buzzword in marketing.

But you don’t have to look very far to find business owners who have been burned by the industry. It doesn’t have to be that way.

This is why we developed Right Influence – a course for businesses who want to harness the power of working with influencers.

You know the benefits it can have to grow your business and you want to dive in to reap the rewards.

We can help you take the jump with your eyes wide open, equipped with everything you need to know to collaborate with the influencers who can help your business boom.

Right Influence: Course Outline

Commencing on 7 January, over 4 weeks we will give you the knowledge and tools to start nailing your influencer marketing in 2019.

Week 1

What is influencer marketing and why do you need it in your business

Defining the influencer marketing goals and strategy for your business

Week 2

Finding the right influencers for your industry and avoiding the fake ones

How to approach influencers to get the best outcome for your objectives

Week 3

There isn’t just one model of working with influencers so we cover your options

How to select the right model for each influencer you are working with.

Week 4

Tracking and measuring influencer campaigns to ensure success

How to tweak your campaigns to find what works for your brand…and what doesn’t work.

Resources

Influencer Contract Template

Campaign Tracking Template

Authentic Influencer Checklist

Influencer Outreach Templates

Influencer Campaign Concepts

Delivery

Each week for four weeks you will receive a new module to complete. There will be a live group coaching call each week to answer any questions you have on the content.

Meet Mim & Sara

We are bloggers/influencers/business owners with a combined 13 years in the industry. We’ve seen trends come and go and we know what makes influencers tick.

We don’t want to see another business owner throwing money down the toilet from failed influencer campaigns. 

We will take you inside the world of influencer marketing so you have the tools and tricks required to use influencers to grow your biz.

Anyone can grow an Instagram account and post photos. But not everyone can actually influence people. Not everyone understands the intricacies of working with brands. We do.

We aren’t an agency representing one side of the picture. We’ve been on both sides and can give you unparalleled insight into the world of influencer marketing. This is a unique opportunity to get industry secrets that no one is willing to talk about.

right influence is for you if:

✔️ You are ready to start working with influencers to grow your biz

✔️ You have dabbled in working with influencers but haven’t had much success although you can see the potential benefits

✔️ You want to grow your marketing efforts and you are willing to try new things to do it

✔️ You are open to collaboration and taking the time to find the right people to help you in your business

✔️ You want to know more about the buzz around influencers and how they can help you grow

right influence is not for you if:

✖️ You think influencers are a waste of time

✖️ You aren’t prepared to spend any money or send product to influencers

✖️ You don’t like trying new things

✖️ You are happy with your current marketing and business sales

✖️ You are an influencer who wants help to grow your influence (contact us for our blogger membership details)

Course breakdown

 

Week 1

Welcome

Introduction to influencer marketing

Defining your goals for influencer marketing

Setting your influencer marketing strategy

Week 2

Where to find the right influencers for your business

How to tell which influencers are have authentic influence

Approaching influencers for the best outcome plus templates

Week 3

The different ways of working with influencers and pros/cons of each

Guidance on rates and payment

How to nurture your influencer relationships

 

Week 4

How to track and measure your influencer campaigns plus tracking template

Learning from campaigns and tweaking them for future success

What to do if a campaign fails

FAQs

 
When does the course commence?

Typically January is a quiet time for many businesses so we are commencing the course on 7 January. If you will be away, or can’t take the course at that time, it is completely fine as you will receive lifetime access to the materials and coaching call replays.

Do you offer refunds?

No. As we believe in the content we are delivering, we do not offer refunds.

Do I need to be at a certain stage with business or do anything to prepare for Right Influence?

No, not at all! Whether you are a new business owner or you have been in business for years, we will be able to give you tips and tools to successfully work with influencers.

Do I need to have worked with influencers before?

No! We will have content for both beginners and those who have some experience working with influencers. We will be able to step you through everything you need to know!

Will you be offering the course again?

Yes, we will be offering the course again in the future but the price will increase. This is your best chance to take advantage of the lowest pricing we will ever offer.

How is the program delivered?

The content will all be delivered on our website in a private members area. We will also have a private Facebook group where we will be answering your questions and adding more value to your course experience. This will also be an opportunity for you to network with other businesses.

What will I learn?

You will learn everything from how to find the right influencers in your industry, the dodgy practices to look out for, how to get the most out of your influencer relationships, what to look for when measuring campaigns and also walk away with the tools and templates to get you started with your influencer engagement.

Do you offer influencer outreach?

Yes, but that is separate to this course. Send us an email to hello@mumcollab.com.au if you are interested in working with us in this way.

I am an influencer, is this course suitable for me?

This course is designed for brands and business owners who want to work with influencers. We have a separate membership program for bloggers and influencers who want to up level their blogs and channels. Send us an email to hello@mumcollab.com.au and we can give you the details.